Showmax is becoming Africa’s first streaming service (SVOD) to livestream a homegrown concert.
On January 18, 2025, fans in 44 African countries can watch Grammy-winning amapiano superstar Tyla perform live from the SunBet Arena, Pretoria, exclusively on Showmax.com. This event marks the first time an African female artiste’s concert is streamed live on the platform.
Read also: Showmax dominates African streaming market
Tyla’s historic homecoming concert on Showmax
Tyla, the youngest African Grammy winner, has captivated audiences with her chart-topping hits and dynamic performances. She will showcase tracks from her debut album TYLA, which has amassed more than 1.6 billion streams, alongside fan favourites and possibly new music.
“With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert,” said Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa. “This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Live stream the best of African music
Fans will enjoy a premium high-definition stream of the concert, complete with behind-the-scenes footage, exclusive interviews with Tyla, and a special documentary chronicling her journey to international acclaim. Tyla expressed her excitement: “Tygers! Me and Showmax decided to live stream this concert for everyone across Africa. I hardly get time to be home, so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”
Read also: MultiChoice pushes to complete $3 Billion Canal+ Deal, aims to challenge Netflix in Africa
Tickets for her sold-out Cape Town and Pretoria shows reflect Tyla’s growing popularity. The livestream offers fans a final chance to be part of this magical tour.
This concert aligns with Showmax’s strategy to diversify its content and cater to the growing demand for African-led entertainment. Powered by Peacock’s cutting-edge technology, which set North American viewership records, Showmax solidifies its role as a leader in streaming.
Viewers will need an active Showmax Entertainment subscription to stream Tyla’s concert live. Sign up at www.showmax.com to be part of the moment.