Spotify is working on an exciting new feature called “SongDNA” that promises to change how fans experience music.
SongDNA allows consumers to learn more about the people who create their favourite songs, from producers and writers to engineers and singers, rather than just providing playlists or algorithm recommendations.
Jane Manchun Wong, a reverse engineer, uncovered this creative credits function by releasing screenshots of a comprehensive visual interface for examining music credits.
Mapping music’s creative network
SongDNA provides a unique way to navigate music by visually mapping relationships among collaborators. Users can see how individual creators link to multiple tracks and projects. For instance, Wong noted that “KPop Demon Hunters” singer Rei Ami contributed vocals to various albums, suggesting secret music links. Instead of metadata or algorithms, SongDNA focuses on each song’s human network.
Competing With Interactive credit features
If SongDNA were to be launched, it could position itself as a formidable competitor to TIDAL’s interactive credits, which also feature the contributors behind songs.
On the other hand, Spotify’s strategy appears to be more immersive, as it depicts collaboration networks rather than merely listing credits.
This functionality could benefit music lovers seeking background and industry professionals seeking new collaborators. When Wong discovered the feature, Spotify removed references, but its potential significance is evident.
This fresh focus on music creators promises to deepen listeners’ appreciation by spotlighting the many talents behind the songs they love, revealing the creative DNA behind the music itself.