Spotify, the leading audio streaming service, has recently released a new function that allows users to leave notes on podcast episodes. This activity aims to improve the interactive experience for podcast creators and their audiences.

Including comments on Spotify podcasts is a significant boost to audio content. It allows audiences to communicate directly with the artists they admire, offering comments, ideas, and criticism.

Spotify’s most recent addition will change how artists and listeners connect as the podcast industry grows, enhancing engagement and reinforcing the sense of community inside the ecosystem.

Read also: Burna Boy sets African Spotify streaming record with “Higher” single

Empowering podcast creators

Spotify’s new comments function benefits podcast producers by giving them more control over their content and the ability to create close relationships with their audience. If authors choose not to handle comments, they can turn off the option or activate it for specific episodes.

The updated Spotify for Podcasters service enables all producers to monitor comments on any hosting provider they choose. Non-hosted creators must first claim their programming using the app to use this feature. In addition to setting comment visibility, creators will receive show milestones and notifications for new comments. The programme also provides data and audience analysis, allowing authors to understand their audience better and tailor their content.

Read also: Spotify follows Meta, YouTube and others by offering AUX to artists

Engaging with Spotify podcast comments

The addition of comments to Spotify podcasts benefits both authors and listeners. It allows listeners to interact individually with what they consume and share their thoughts and comments with the author and other listeners.

According to their research, Spotify users who use interactive tools like Q&As and polls are much more likely to return to a show within 30 days and spend more time listening to podcasts. Comments enable listeners to anticipate an even more immersive and intriguing experience, increasing their sense of connection and belonging to the podcast ecosystem.

Spotify’s integration of episode comments transforms the podcast industry. It enables artists to improve users’ listening experiences and build stronger ties with their audiences. Spotify is committed to driving the expansion and transformation of the podcast industry as the platform continues to innovate and add new features.

Podcast makers wishing to embrace this new tool and increase audience contact must claim their episodes using the Spotify for Podcasters app and investigate several ways to manage comments. By using this new media and interacting with their audience, creators can fully use their podcasts and build a devoted following that transcends the audio content.