Spotify is changing how people talk to each other by adding in-app chat that lets people share music, podcasts, and audiobooks inside the app.
This week, mobile users aged 16 and up in some markets can get this new feature named Messages. To make social sharing easier, Spotify wants users to stay on the app and not send links through other apps like TikTok, WhatsApp, or Instagram.
Messaging sparked by user demand
According to Spotify users, they wanted a single place to share and talk about material. Customers no longer have to switch between apps; they can press the “share” button while listening to a podcast or song and pick a contact they’re linked with through family plans, shared playlists, or collaborations.
Ensuring privacy and control, the other person must accept the message request before starting a chat.
Individual users can talk to each other, send text messages or emojis, and control message requests by turning the function off or blocking them.
Encrypted privacy and moderation included
When Spotify created the new Messages tool, they first considered safety. Conversations sent or stored are protected to keep user data safe.
Spotify will also use proactive technology to look through reported content for damaging or illegal content.
Users can report inappropriate comments or block accounts that cause problems to keep the environment polite.
Spotify wants people to keep sharing on social networks, but this in-app chat feature gives people a new way to talk about music without leaving the app.
Within the Spotify app, messaging will make connections easier and more direct. This will encourage millions of users to share on social networks, changing how music fans promote and enjoy music together.