Sumet Technologies, a Tanzanian startup focused on distributing fast-moving consumer goods (FMCG), revealed on Friday that it has obtained $1.5 million in pre-seed capital.

With this investment, the company reaches a major milestone in its mission to transform FMCG distribution in Africa.

Sumet Technologies was established in 2022 and has grown rapidly to become a major force in Tanzania. It uses technology to link brands with regional shops and expedite distribution procedures.

Revolutionising FMCG distribution in Africa

Sumet Technologies’ approach is rooted in addressing the systemic inefficiencies that have long plagued the informal retail landscape in Africa.

The company’s platform utilises data-driven algorithms and predictive analytics to optimise delivery routes, manage inventory, and mitigate credit risks. This tech-first strategy has enabled Sumet to achieve remarkable growth, reporting a 15x increase since the second quarter of 2023 and expanding its team to over 70 employees.

“At Sumet, we’re tackling one of Africa’s biggest challenges – enabling new brands to enter and grow in the market,” said Hazem Afify, CEO of Sumet. “This funding is crucial to strengthening our tech stack, bridging distribution gaps, and building a dynamic, cost-effective ecosystem that empowers brands to scale effectively”.

The pre-seed funding, which combines equity and debt financing, was secured through a strategic mix of angel investors, including ABAN, Catalytic Africa, and an angel syndicate from Egypt. This investment will drive Sumet’s expansion across key strategic areas, focusing on operational tech stack development, operational excellence, market expansion, product portfolio growth, and team development.

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Sumet Technologies targets pan-African growth in FMCG distribution

Sumet Technologies’ vision extends beyond Tanzania. The company has ambitious plans to become a leading pan-African FMCG distribution platform. It is preparing to launch a complete product range under its Ex-pido brand and introduce new brands designed to fill key market gaps and capitalise on high-growth opportunities.

This expansion empowers local entrepreneurs and creates an ecosystem where businesses and communities thrive, not just growth metrics.

“Sumet Technologies is revolutionising consumer goods distribution by facilitating market penetration for new brands and optimising supply chains across Africa. Their commitment to impact-driven innovation aligns with our mission to foster ventures that drive sustainable economic growth on the continent,” said Fadilah Tchoumba, CEO of ABAN.

Sumet’s success story is emblematic of the potential for innovation and technology to transform traditional industries. Utilising cutting-edge technology, the company establishes distribution channels to assist brands and products in reaching new markets, supporting local communities, and reinventing African FMCG markets. With its growth and expansion, Sumet will shape FMCG distribution in Africa.