Global online gaming giant, Super Group, is actively exploring the integration of cryptocurrency payments within its African markets.
This strategic move, discussed during the company’s Q2 earnings call on August 7, primarily aims to address various banking issues in Africa, including high costs and operational inefficiencies.
Super Group’s CEO, Neal Menashe, confirmed the company’s initiatives in the digital asset space, emphasising their potential to reduce costs and attract new customers.
Super Group’s primary focus in Africa
The company’s focus on Africa is timely, as the region, combined with the Middle East, accounted for nearly 40 per cent of Super Group’s total revenue in the second quarter of 2025.
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Menashe stated, “We are actively implementing and seeking new opportunities in the crypto space. These initiatives aim to position us for long-term success as alternative payment methods and digital asset frameworks become more integrated into the regulated gaming ecosystem.”
The CEO elaborated on some challenges crypto can solve in the region: “On the African side of our business, we have a banking issue. I think crypto and coins can make a huge difference there because banking is a big cost in Africa, especially for us onboarding our customers and then payments across the continent.”
The push for crypto payments directly responds to Africa’s unique financial landscape. Traditional banking infrastructure often presents hurdles for large-scale operations like Super Group.
The high processing fees and settlement delays businesses face in African markets add substantial hidden costs. The gaming giant aims to circumvent these traditional banking challenges by adopting cryptocurrencies, creating a more cost-effective and efficient payment system.
The CEO pointed out that “crypto then also brings a different customer,” describing this as “a different kind of customer, again, a different genre.”
He sees this as an opportunity to broaden the company’s customer base, a key element of its long-term growth strategy.
The company’s focus on technology and innovation is central to this plan. Menashe stressed the importance of technology investment across the region to support its rapid growth.
Meanwhile, exploring crypto payments comes when the firm’s financial performance is strong. The company reported a 30 per cent year-on-year jump in Q2 revenue to a record-breaking $579.4 million, with Africa and the Middle East contributing $229 million, representing a 38.8 per cent year-on-year rise.
These figures, along with a 21 per cent increase in monthly active customers, provide a strong financial foundation for the company to pursue innovative and potentially risky ventures like crypto adoption.
About Super Group
Super Group (SGHC) Limited is a global online sports betting and gaming company that operates through its two primary brands: Betway and Spin.
Betway is a leading online sports betting brand, while Spin offers a multi-brand online casino experience. The company has a sound global footprint, with licenses in over 20 jurisdictions across Europe, the Americas, and Africa.
A global presence and a diverse range of offerings support its high-growth strategy. The company is publicly traded on the NYSE under the ticker symbol SGHC.
Lastly, its business model relies heavily on technology and data analytics to provide a secure and engaging user experience for its millions of monthly active customers.