Talk360 announced the launch of NjiaPay on Tuesday, its new payment platform, which will function as a stand-alone business under the direction of a skilled group of fintech professionals.
With 54 countries with disparate currencies, financial systems, and regional payment methods, NjiaPay seeks to address the intricate problems of Africa’s fragmented payment landscape.
“We are thrilled to announce the launch of our new payment platform NjiaPay, which will operate as a separate entity led by an experienced team of fintech executives. This strategic decision lets us focus more on our core mission: connecting migrant communities worldwide through our calling app,” said the company.
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25% increase in conversion rates
By offering a unified checkout experience with optimised routing based on user characteristics, NjiaPay, which is led by a team of fintech experts and leverages machine learning and artificial intelligence, has already shown its potential through pilot programs that saw a 25 percent increase in conversion rates.
The company stated, “In 2022, Talk360 successfully raised $𝟕 𝐦𝐢𝐥𝐥𝐢𝐨𝐧, which will propel our efforts to expand our user base among the African diaspora in the UK, US, and South Africa, while addressing the challenges of the continent’s fragmented payment infrastructure.”
Talk360 noted that it is dedicated to bringing communities and their families together, wherever they may be.
“Alongside our co-founder and MD for Africa Dean Hiine, and with our user base growing from 𝟐.𝟑 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐨 𝟒 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 over the past two years, we remain committed to connecting communities with their families, no matter where they are,” it added.
Talk360: The need for a dedicated payment platform
The leadership team of Talk360, which includes CEO Hans Osnabrugge, MD of Africa Dean Hiine, and COO Marika Beindorff, explains that this division enables NjiaPay to transform African payments by providing small and midsize merchants with a comprehensive solution that adeptly navigates payment service providers and methods throughout the continent, while Talk360 can concentrate on its primary goal of connecting people through its calling app.
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“By establishing NjiaPay, we enhance our ability to connect people while working towards a unified payment solution for Africa,” said Hans Osnabrugge, co-founder.
COO Marika Beindorff emphasised that during its pilot period, having a dedicated staff for NjiaPay has already resulted in a 25 percent boost in conversion rates.
NjiaPay, which is scheduled to launch in Q1 2025, will concentrate on offering a simplified checkout process that is suited to Africa’s varied needs.
Under the direction of Roderick Simons and Jonatan Allback, the company will use AI and machine learning to maximise transaction success for small and midsize businesses.