Africa’s leading communication technology company, Termii, held its third annual Elevate Conference, “Communication Technology: Connecting Communities and Creating Opportunities,” successfully. Communication technology leaders and creative thinkers discussed how it might boost community and business growth at the event.
Some of the speakers present at the event were Babajide Duroshola, General Manager of M-KOPA; Toyin Adepegba, Head of Marketing and Communications at Renda Africa; Uwem Ekanem, Vice President of Marketing at Bankly; Lede Adeniyi, CTO of Bento; Joshua Chibueze, Cofounder and CMO of Piggvest; and Olajuwon Abayomi, General Manager of Termii, among others.
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Aligning Communication Efforts with Business Objectives
Uwem Ekanem’s keynote speech highlighted the importance of effective communication in driving company growth. He highlighted the discrepancy between communication efforts, business expectations, and the need for a North Star goal.
This allows every department, including the communications team, to align their efforts towards achieving awareness, customer acquisition, and retention to support the broader business objective.
Ekanem highlighted the need to track and report the impact of communication efforts. He said that doing the work is 50 per cent of the work, and talking about it is the other 50 per cent,
In his second keynote speech, Joshua Chibueze discussed communication as a catalyst for fostering a sense of community. He emphasised the importance of a foundation for communication, such as a project or product.
He shared insights from Piggyvest’s eight-year journey, highlighting strategies that have worked for them, including clarity of purpose, active listening, inclusive language, consistent messaging across all channels, conflict resolution, accountability, transparency, celebrating successes, and communicating failures.
Continuous improvement and communication of their results have also been crucial in maintaining customer loyalty.
Joshua Chibueze discussed communication as a key to community building, citing Piggyvest’s eight-year journey as an example. Strategies include clear purpose, active listening, inclusive language, consistent messaging, conflict resolution, accountability, transparency, and continuous improvement for customer loyalty.
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Startups Thrive at Termii Elevate 2024
The event featured a startup pitch challenge where early-stage founders showcased their technology-driven solutions to judges from Endeavor, Aidi, and Ventures Platform Fund.
Four startups stood out with their innovative approaches and potential for significant impact. Supplya, a digital marketplace connecting retailers and drop-shippers to verified consumer goods suppliers, emerged as the grand prize winner, taking home ₦750,000.
CashAfrica, Ridefraser, and SUWK Nigeria won the e-commerce startup competition, with CashAfrica winning ₦500,000 and Ridefraser and SUWK Nigeria each receiving ₦250,000, respectively.
Supplya co-founder Joy Adeniran expressed gratitude for the experience and support, stating that the prize money will support their capital-intensive business operations and potentially be used for marketing.
Termii, a mobile communication company, has processed over 1 billion transactions and is now licensed to provide more services from telcos. Co-founder and CEO Emmanuel Gbolade plans to expand their product offerings, focusing on messaging, voice calls data, and USSD and expanding into more markets.
Termii Elevate 2024 showcased the company’s commitment to innovation, startups, and effective communication, with plans for expansion and increased product offerings.