Tesla has laid the groundwork for a wider expansion throughout the continent by opening its first office in Africa in Casablanca, Morocco. This action, which comes after years of conjecture and initial infrastructure development, confirms Morocco’s position as Tesla’s beachhead in Africa.
The new office is in the upscale Casablanca Marina business district and is home to Tesla Morocco, which was formally incorporated on May 27, 2025. It is the American electric vehicle manufacturer’s first official African subsidiary.
Services provided by Tesla
The company’s stated full range of services includes electric vehicle (EV) charging installations, vehicle imports and sales, vehicle maintenance, and solar and battery energy system installation.
Previous indications of intent preceded Tesla’s entry into Morocco. In 2021, the business covertly installed Hybrid Superchargers in Tangier and Casablanca.
Although few of these chargers were initially available, they were used to gauge consumer demand and present Tesla’s name to regional consumers. The new office represents the next stage: establishing direct channels for customer interaction and distribution.
Morocco: key entry into Africa
Global automakers have long considered Morocco to be a key entry point into Africa.
With its rapidly expanding renewable energy sector, investor-friendly policies, and automotive assembly capabilities, the nation presents a compelling combination. This situation is reflected in Tesla’s decision, which also follows international trends in which the company usually launches sales and infrastructure before beginning production.
Elon Musk announced in April 2025 that Tesla would construct its first factory in Africa close to Kenitra, a city well-known for its automobile sector and closeness to important trade routes.
After that announcement garnered national attention, the Casablanca office now appears to be a natural link between infrastructure and future local production.
From solar installations to EV maintenance
Given its broad mandate, Tesla Morocco is expected to be instrumental in organising everything from solar installations to EV maintenance.
This multifaceted strategy may be essential in an area where EV adoption is still lagging because of policy uncertainty and infrastructure gaps.
Tesla wants to reduce adoption barriers and promote ecosystem development by providing cars, charging stations, and renewable energy products.
If it proves effective, the Morocco model might be used as a template for other African markets, particularly those with growing energy needs and problems with urban mobility.
