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Threads is testing a new feature for sharing longer posts

Modupeoluwa Olalere by Modupeoluwa Olalere
August 29, 2025
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Meta announced today that Threads is developing a new feature enabling users to exchange lengthy content directly on the platform. By attaching a block of lengthy text to a post, users can convey extensive opinions without creating many linked posts or threads.

Users can now offer deeper ideas, news articles, or extracts by including longer content with stylistic options rather than assembling multiple short posts.

In addition to facilitating a more seamless reading experience, this eliminates workarounds like sharing images of text notes, allowing followers to click and browse through all the content in one view.

Long-form sharing changes content dynamics

Threads’ transition from brief, conversational updates to more exhaustive content creation is indicated by the introduction of this long-form text attachment Feature.

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Currently, Threads is recognised for its bite-sized posts that are influenced by the style of Twitter. Its objective is to provide a platform for creators who wish to disseminate more substantial narratives and articles.

This move challenges other platforms, such as Medium or Substack, by enabling writers and thought leaders to combine brief social engagement with in-depth narrative in a single app. A space to publish beyond brief status updates could attract more professional writers and creators who require the ability to share extensive content directly.

How Threads handles long-form posts

The new functionality previews the long content within the post in a grey box. Users can easily scroll through the entire message by tapping the box. This feature keeps Threads posts neat and legible without confusing timelines with divided postings.

Versatile content forms could boost user engagement and retain producers looking for alternatives to fragmented postings or external blogs as Threads passes 400 million monthly active users.

Threads’ strategic upgrade reflects its goal of becoming a platform for casual updates and meaningful, long-form material that balances immediacy and substance. Early user feedback suggests the tool could revolutionise how app users express complex thoughts.

These features could transform how text-centric social media platforms fulfil various communication needs in a crowded digital arena.

Tags: content creationlong-form contentSocial mediaThreadsuser experience
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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