Mark Zuckerberg, CEO of Meta, publicly celebrated a record-breaking milestone. Threads surged past 400 million monthly active users, adding a remarkable 50 million newcomers since April.
“As of a few weeks ago, more than 400 million people are active on Threads every month. It’s been quite the ride over the last two years,” quoted Adam Mosseri, Instagram head.
Launched in July 2023, Threads has shot from a viral launch into a mainstay for millions seeking fresh social engagement.
X faces downturn as Threads narrows the gap
But let’s pull back the curtain. X, formerly Twitter, has a user base in flux. Official figures from its past CEO, Linda Yaccarino, declared approximately 600 million monthly users in April 2025.
However, third-party data and recent EU filings hint at erosion, especially in Europe, with X losing around 15% of its user base after Elon Musk’s takeover.
Meanwhile, mobile stats tell another story: Threads now boasts 115.1 million daily active users to X’s 132 million, closing in rapidly as X’s engagement trends down. The competition couldn’t be hotter.
Innovation and user feedback drive Threads’ meteoric rise
Want to know how Threads claims so many hearts and screens? The answer’s hidden in its constant stream of updates.
Features like direct messaging, spoiler tagging, and seamless fediverse integration address real communities’ wishes. Meta is no longer dictating; it’s listening.
Recently, executive Connor Hayes was tapped to take over product leadership, suggesting that more changes are coming as user feedback shapes the app’s direction.
The approach is working: according to Meta, people are now spending more time on Threads, with overall engagement up as X faces criticism and user losses.
“It’s evolved into a meaningful platform that fosters the open exchange of perspectives. I’m grateful to all of you for making this place what it is today,” Adam Mosseri wrote, reflecting the bold vision steering Threads as it closes the distance with X.
With Threads and X locked in a race for daily attention, social media engagement is taking new turns with each passing month.