Threads announced on Tuesday that it has upgraded its analytics tools to give creators better insights into how their content performs across platforms. The updated Insights dashboard now delivers detailed interaction data and follower demographics, helping creators optimise their strategies.
Expanded Insights Dashboard Shows Deeper Engagement
The new dashboard breaks down user engagement by likes, replies, quotes, and reposts at the post level. Creators can also track follower growth with detailed information by location—highlighting top cities and countries—as well as age range and gender. This allows creators to see where their audience is growing and what content resonates best.
A notable new feature is a chart that visualises performance trends from seven to 90 days. Meta explained, “This makes it easier for creators to identify which types of content are working for them over time.” Such trend tracking gives creators clarity on how their posts perform in the short term and over several weeks, encouraging data-driven adjustments.
Cross-Platform Reach and Visibility Insights
Threads posts can now be shared with users within Threads and on Instagram and Facebook. The updated metrics reveal what percentage of views comes from each platform, providing creators with visibility on where their content gains traction beyond Threads itself.
Meta stated, “Eligible posts of yours can be recommended to people on Instagram and Facebook, extending your reach beyond the app”.
With this information, creators can better understand cross-platform audience behaviours and tailor content to maximise reach. These tools come as Threads experiences rapid growth: it reached 115.1 million daily active users in June 2025, marking a 127% increase year-over-year. This is nearing competitor X’s user base, which declined by 15.2% over the same period.
Meta’s investment in these improved content performance metrics reflects a clear push to support creators with powerful data, enabling smarter content decisions and potentially opening doors for new monetisation opportunities.
