The video-sharing app TikTok has just announced that it would begin supporting text-based content. The move was made to encourage users to push the limits of their “written creativity” while making comments, captions, and videos.
Text is the newest addition to content creation choices, enabling creators to publish their written material, such as tales, poetry, songs, and more, on TikTok. This gives creators more freedom of expression and makes it easier for them to make content.
The modification represents a growth in the scope of the platform’s creative potential. With the introduction of the new text-based content format, producers on TikTok now have even more room to expand their audience and showcase their unique skills.
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Creating a TikTok Text Post
Three new features—photo, video, and text—have been added to the Camera page. Selecting the text option will lead you to a page where you can start typing your information. Similar to Instagram Stories, you may change the colour of the backdrop, edit the text, and even add stickers and music to your post. There is a strict character restriction of 1,000 for each post.
Like video postings, text posts may be stitched, dueted, and commented on by other users. In addition to the standard text formatting options, you now have the option of including stickers, tags, and hashtags in your postings. You can save drafts and modify them later or delete them entirely, just as you do with videos and photos.
TikTok creators can now restrict videos to adult viewers only
Adding text to TikTok was probably an ideal move
Some users may see TikTok’s plan to include text-based content as an attempt to compete with Twitter and Threads. Surprisingly, this was not portrayed as an experiment, and there were no rumours or warnings prior to the change. There is, however, growing evidence that many people still prefer to consume information in written form. For example, many who like to learn by reading, such as myself, believe that topics are simpler to absorb when delivered in written form rather than through instructional videos.
Videos’ search engine rankings may be significantly improved with the help of well-written content. Intelligent though they may be, search engine bots cannot directly interpret video material, as pointed out by Marketing Insider Group. Rather, search engines use the textual metadata attached to videos to establish their relevance and position in results. This demonstrates the value of textual material in maximizing video discoverability and exposure online.