TikTok’s #LevelUpAfrica Programme nurtures Nigerian creators’ creativity. This programme allows creators to unleash their creativity, improve their TikTok talents, and create their brands for creator economy profit.
Since 2021, #LevelUpAfrica has provided creators with resources and support, including training on TikTok’s creative tools and best practices for generating compelling and valuable content. The programme provides one-on-one coaching from seasoned TikTok artists, unique events and networking opportunities, and cash support for high-quality material.
TikTok #LevelUpAfrica wants to be Nigeria’s premier content creator education programme, says Head of Content Operations for Sub-Saharan Africa Bianca Sibiya.
TikTok supports African creatives through the #LevelUpAfrica Programme.
Read also: How TikTok operates digital and financial inclusion
The TikTok #LevelUpAfrica Programme benefits:
Content support: TikTok experts assist creators in creating compelling content.
Product tools training: Creators maximize TikTok’s creative tools and features.
Exclusive events and masterclasses: Creators may learn from and network with other creators, industry professionals, and brands at exclusive events and masterclasses.
Creator collaboration: The scheme helps creators collaborate to reach more people and succeed on the platform.
Brand and agency partnerships: The programme helps creators monetise their material and establish careers by connecting them with brands and agencies.
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LevelUpAfrica Nigeria
TikTok held a #LevelUpAfrica Nigeria event in Lagos to showcase the brand’s effect and provide legendary creators a chance to network and discuss ideas.
In her remarks, Nigerian content creator Edna Francis thanked the program’s organizers for enabling chances for brand collaborations and entertainment publisher content.
Because I wasn’t sure where I’d go with movie and TV reviews, TikTok #LevelUpAfrica has helped me narrow my focus. My material was made more visible to brands by the initiative. I have improved my material quality.”
The event also featured Dan Brown, known for his compelling storytelling; Miss Ezeani, recognised for her fascinating material; Crys Chan Cosplay, known for adding colour; and El Suizzaine, revered for her originality.
At this critical event, they illuminated Africa’s vast and active TikTok talent.
The TikTok #LevelUpAfrica Nigeria campaign has helped hundreds of artists build their brands, leading to financial success and other career pathways.
As their content creation skills improve, they inspire and empower digital Africans.
