Truecaller, known for its caller ID and spam-blocking software, has launched a new brand identity and AI fraud prevention tools to improve customer privacy and communication security.
The company says its new logo and picture show a renewed resolve to protect people from fraud while keeping its ‘True blue’ colour.
Truecaller said that its customers around the world will benefit from “Search Context,” a solid anti-fraud technology that is built into the AI Identity engine of Truecaller. This news comes simultaneously as a significant digital shift in the IT industry, which shows Truecaller’s renewed focus.
Truecaller Co-founder and CEO Alan Mamedi was excited about the company’s new corporate design and logo, emphasizing consumer satisfaction and constant improvement. “Our mission, to protect communication for all, guides us to develop new anti-fraud solutions like Search Context and engineer user privacy improvements,” he said.
Read also: Truecaller Unveils Live Caller ID for iPhone
Search Context: A Strong Anti-Fraud Tool
The Search Context function, which helps users spot fraudsters and scammers, is a highlight of Truecaller’s rebranding. The AI Identity engine will warn Truecaller users immediately if the number’s name has changed recently or frequently. This context is color-coded into three categories:
Blue: Indicates a neutral name change.
Yellow: This means that a name change could be suspicious.
Red: Signifies multiple and frequent name changes, highly indicative of fraudulent and scammer activity.
All Truecaller users on Android, iPhone, and the Truecaller web platform will see this colour-coded message. This will help them make better choices and be more careful when needed.
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Global Brand Consultancy Partnership
The entire rebranding was done with Interbrand, a prominent worldwide brand consultant. Truecaller wants its new brand identity and improved features to stand out on Google Play and Apple App Store. Users interested in testing the changes should update Android 13.34 or iOS 12.58.
In this significant release, Truecaller is dedicated to user privacy, security, and communication for all. Truecaller reinforces its role in fighting fraud and scam calls with Search Context and a revamped brand identity.
Truecaller users should expect a safer, more secure communication experience as these modifications roll out globally over the coming weeks. The company prioritizes privacy.