Truecaller introduced adVantage, an AI-powered tool that will improve enterprise communication by targeting audiences and engaging users.
This innovative platform uses AI and real-time data to transform organisations’ communication with customers during critical moments.
Truecaller CEO Rishit Jhunjhunwala highlights the shift: “In a world moving away from broad targeting, relevance is the new currency. adVantage helps businesses understand users’ needs and deliver value through every interaction”.
AI precision revolutionises user engagement
With the help of Truecaller’s extensive behavioural insight ecosystem, adVantage functions as a centralised intelligence system that is always learning. To provide individualised, privacy-safe recommendations, it uses aggregated and anonymised data.
The platform’s AI modules, Discover, Engage, and Perform, enable brands to optimise business outcomes such as lead generation and app installations, re-target interested users, and identify new audience segments. In business messaging, the platform increased receptive rates by 400% and click-through rates by up to 50% during its pilot initiative.
Driving business growth with more innovative solutions
AdVantage simplifies campaign management and improves mid-funnel performance by combining predictive intelligence with automated optimisation, significantly reducing manual efforts.
Liniker Seixas, adVantage lead at Truecaller, states, “We’ve built a sophisticated platform powered by multiple AI models working in concert to continuously learn and improve.
This empowers businesses to dynamically optimise decision-making, enhance efficiency, and drive stronger outcomes”.
By connecting consumer attention with quantifiable brand impact across finance, automotive, and e-commerce industries, Truecaller hopes to establish adVantage as a fundamental solution for advertising and business messaging.
An innovative development in enterprise communications, the adVantage platform uses AI to provide more intelligent, privacy-compliant personalisation that benefits both customers and enterprises.