Truecaller has achieved a remarkable milestone by crossing 100 million monthly active users in the Middle East and Africa (MEA) region as of August 2025.
This growth represents a 19% increase year-on-year, highlighting the app’s strong foothold in key markets such as Nigeria, Egypt, South Africa, Kenya, Algeria, Ghana, and Jordan.
Why Truecaller is booming in the Middle East and Africa
Truecaller’s rise in the MEA region is rooted in the rapid adoption of smartphones and mobile data. In many MEA countries, the mobile number serves as the primary identifier for digital communication and daily transactions.
Truecaller CEO Rishit Jhunjhunwala explains, “MEA, like India and many other markets, is a mobile-first market with your mobile number being the primary identifier, and Truecaller has always grown organically in such markets.”
This makes Truecaller’s services, including caller ID, spam identification, and call blocking, an essential daily tool for millions of users.
The app is installed on 20% to 45% of connected smartphones in these top MEA markets, a penetration rate that most apps only dream of.
As many countries in this region deal with frequent spam communication, the need to filter out relentless robocalls, fraud attempts, and unwanted spam calls is high.
Truecaller’s blocking features enhance users’ communication experience and security, explaining its rising popularity.
Truecaller’s global numbers put this MEA performance into perspective. With over 450 million users worldwide as of April 2025, MEA contributes significantly to its steady international expansion.
In Q2 2025, Truecaller maintained a high daily active user ratio of 86% (367 million active users), showing that users rely on this app daily, not just as a background tool.
However, this rapid growth hasn’t been without challenges. Truecaller is under scrutiny from data protection authorities in some countries, including Nigeria.
Investigations focus on how Truecaller handles user privacy, especially since the app sources much of its directory through crowd-sourced contact data.
The Nigeria Data Protection Commission investigates compliance with local data protection laws under the Nigeria Data Protection Act.
Truecaller must work to maintain compliance while continuing to offer its indispensable services in the region.
Still, the app’s success underscores its role in reshaping mobile communication in the Middle East and Africa. By enabling safer, more efficient communication through caller verification and spam blocking, Truecaller is becoming an everyday necessity for millions of smartphone users in one of the world’s fastest-growing mobile markets.