On February 4, 2025, EasyBank, a Tunisia-based FinTech startup, announced it had secured $370,000 in investment to expand its digital financial services.
The funding, equivalent to 1.2 million Tunisian dinars, came from undisclosed investors. EasyBank plans to use the investment to broaden its reach in underserved markets across the Middle East, North Africa, and France.
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EasyBank’s mission and services
EasyBank, founded in 2023 by entrepreneurs and fintech specialists led by CEO Mohamed Khelifi, uses digital technologies to simplify banking products and make financial services more accessible.
The company’s platform facilitates access to loans and various banking services.
By leveraging advanced artificial intelligence (AI), EasyBank offers personalised advisory services and streamlines processes based on eligibility criteria and loan access.
EasyBank’s mission is to make financial services accessible to everyone by simplifying banking products through innovative and comprehensive digital solutions that facilitate access to loans and various banking services.
Mohamed Khelifi stated, “Our goal is to bridge the gap between traditional banking and the digital economy… With this investment, we are well-positioned to scale our operations and bring our solutions to new markets, ensuring that more people can benefit from transparent and efficient financial services”.
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EasyBank investment reflects MENA fintech growth
The investment in EasyBank is part of a more significant trend of increasing fintech investment in the Middle East and North Africa (MENA) region.
Several other fintech startups in the Middle East also secured substantial funding in the same week as EasyBank’s announcement.
Lendo, a Saudi Arabia-based fintech, secured a $690 million warehouse facility from J.P. Morgan, while Forus, another Saudi P2P lending platform for SMEs, landed a $60 million credit facility. Khazna, an Egyptian fintech, raised $16 million in a pre-Series B round to expand into Saudi Arabia.
EasyBank’s expansion plans align with the increasing adoption of digital financial services in North Africa and the broader MENA region. The company aims to capitalise on the growing tech-savvy population and address the challenges faced by unbanked and underbanked populations