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Twitter auctions office items above retail prices

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Home Tech News Africa Tech News

Twitter auctions office items above retail prices 

Hauwa Ali by Hauwa Ali
January 27, 2023
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Twitter auctions office items above retail prices
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Twitter boss, Elon Musk, has auctioned hundreds of items at Twitter’s San Francisco HQ, which many say were no bargain, as they sell for more than retail.

The sale comes as owner Elon Musk cuts costs at Twitter following his $44bn purchase of the company last year.

Since taking over in late October, Mr Musk has laid off around half of the company’s 7,500 staff and ended Twitter’s free meals.

Musk said he had “no choice” over the cuts as the company was losing $4m (£3.51m) a day. He blames “activist groups  pressuring advertisers” for a “massive drop in revenue

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Read also: Twitter’s Developer Agreement now prohibits all access from non-Twitter apps

Auctioned above normal retail prices

Heritage Global Partners, the auction’s administrator, set some of Twitter office items to sell for more than their street value 

A moulded plywood Eames chair from designer Herman Miller that normally retails for $1195 went for at least $1400.

A statue of the platform’s famous bird logo at $100,000 (£81,000). 

A 190cm (6ft) planter in the shape of an @ symbol finished near $15,000 (£12,160).

There was also a custom reclaimed wood conference room table that closed near $10,500 (£8,510).

From its former coffee bar, Twitter sold a high-end La Marzocco Strada 3 espresso machine, retail at $30,000 (24,300), for around $13,500 (£10,940).

On the lower end, Polycom conference call speaker phones were sold for about $300.

Twitter going bankrupt

Mr Musk tweeted in November that the company had seen a “massive drop in revenue” following the departure of several advertisers, warning that the firm could go bankrupt.

Twitter has allegedly failed to pay rent at offices around the globe, including their San Francisco HQ, where their landlord is suing for non-payment.

Elon Musk plans to delete 1.5 billion inactive Twitter accounts

Changing the face of Twitter

A few months ago, Elon Musk told Twitter staff that remote working would end and “difficult times” lie ahead, according to reports.

In an email to staff, the Twitter boss told workers would be expected in the office for at least 40 hours a week.

Mr Musk added that there was “no way to sugar coat the message” that the slowing global economy was going to hit Twitter’s advertising revenues.

As part of his shake-up of the social media platform, Musk is rolling out plans to allow users to buy blue-tick verified status for $8 per month.

In his email to staff, Musk said he wanted subscriptions to account for half of all of Twitter’s revenue.

But the policy change is controversial amid concerns that the platform could be swamped with fake accounts.

Until now, the verification badge was only given to notable or high-profile accounts which Twitter had analysed and deemed authentic.

The BBC reported having photos of Twitter office space that has been converted into bedrooms, which San Francisco authorities are probing as a possible building code violation.

One image shows a room with a double bed, including a wardrobe and slippers.

An ex-worker said new Twitter boss Elon Musk has been staying at the headquarters since he bought the firm.

Last month he emailed all Twitter staff, saying they “will need to be extremely hardcore” to succeed.

Tags: auctionsoffice itemsretail pricesTwitter
Hauwa Ali

Hauwa Ali

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