X, also called Twitter, is about to take a big step forward by adding three new features: Custom Likes, Hashmoji, and Hashfetti.
These branded tools are set to change how brands and marketers connect with their audiences. They fit perfectly with X’s overall strategy of fostering richer interactions and conversations while increasing engagement.
Social media platforms have changed from easy ways to talk to each other to ecosystems where brands can interact with their target audiences in the digital world. X has set out to help companies and advertisers find solutions that go above and beyond the usual and leave a lasting impression.
The company said X has always been a place where brands and people connect. X Branded Features boost platform engagement and conversation regarding brands, services, and events. Branded Features and special ad bundles tailor X experiences and audience engagement.
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The branded features X launched for marketers
Custom Likes – A tailored connection
With this feature, the X-like button will disappear. These brands and advertisers may now customise user engagement. This eliminates one-size-fits-all encounters. X users who like a post with the brand’s chosen post see the brand’s icon instead of a red button.
These customized likes will show up on all posts with the advertiser’s chosen hashtag, whether they are from regular X users, companies, publishers, or anyone else. This exciting exposure lasts for 24 hours, ensuring people see your brand.
The company’s blog post says that testing this feature had a good effect, with a +277% increase in recall and a +202% increase in purchase and consideration intent.
It is currently offered in 31 countries, including Nigeria, but it can only be bought as an add-on to a Timeline Takeover activation or a Timeline Takeover bundle (Timeline Takeover and Spotlight Trends) and Reach Block.
Hashmoji – A custom emoji
With this feature, brands and marketers can make emojis that show up on X whenever a user shares a post with a particular hashtag. By using this Hashmoji feature, these brands not only become an essential part of current conversations, but they also become a part of society.
When a person uses a brand’s Hashmoji in a Post, the brand is shown in a highly relevant and authentic way. This helps brands stand out!
So, when a brand chooses to use Hashmojis, they choose to make an authentic mark on talks. Also, when a person uses a brand’s Hashmoji in a post, the brand becomes the post’s focus.
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Hashfetti: Celebration Discussions
Dynamic visual effects coupled with hashtags give Hashfetti conversations a festive feel. When users click a hashtag for a brand’s campaign, event, or promotion, the screen bursts with confetti, providing a moment of shared joy.
This appears when you search #brandedfeature on X.
When a Hashmoji is clicked with Hashfetti, the unique emoji falls like confetti on search results. The unique emoji is more significant and repeated for 24 hours to improve design and movement visibility.
To foster community and excitement, consumers should communicate more about companies and their efforts. Hashfetti makes hashtags enjoyable and participatory, making them a vital part of brand strategy for marketing.
It is available on iOS and Web in 36 countries, including Nigeria. On the other hand, the blog post claims there might be a spread to Android in the future.