Valu, the foremost universal financial technology powerhouse in the MENA region, has announced the extension of its long-term partnership with Le Marche, a prominent furniture expo in Egypt, for an additional three years.
Simultaneously, Valu has forged a new collaboration with Electrotech, a pioneering electronics exhibition, to offer customers a unique shopping experience at the upcoming expo scheduled from October 19 to 22, 2023, at the Egypt International Exhibitions Center in the Fifth Settlement.
Under this strategic partnership, Valu will provide customers with exclusive 18-month installment plans featuring zero interest and zero down payment for furniture and electronics acquisitions made during the exhibition. This appealing financing option empowers customers to furnish their homes with high-quality products without immediate financial strain. Moreover, Valu clients will enjoy complimentary access to both exhibitions, ensuring they have seamless entry to explore the latest trends in furniture, interior design, electronics, and home appliances.
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Valu’s Commitment to an Exceptional Shopping Experience
Walid Hassouna, CEO of Valu, expressed his excitement about this partnership, stating, “We are excited to once again partner with Le Marche and Electrotech to provide our customers with an exceptional opportunity to enhance their homes and living spaces. By combining Valu’s cutting-edge financial solutions, Le Marche’s exceptional range of furniture and interior design products, and Electrotech’s wide array of home appliances and electronics, this collaboration aims to create an unparalleled shopping experience for customers during the expo.”
Ahmed Tarek, Co-CEO and Partner of Tarek Nour Group, commented, “We are thrilled to team up again with Valu for this exciting venture. This collaboration aligns perfectly with our mission to further broaden our customer base and alleviate the financial burden on them, making high-quality furniture, decor, appliances, lighting, and home accessories more accessible to a larger audience. Valu’s flexible payment solutions will undoubtedly add immense value to our customers’ shopping experience, enabling them to create their dream living spaces without financial constraints.”
Revolutionizing Egypt’s Fintech Landscape
Valu, founded in late 2017, has consistently revolutionized the Egyptian fintech landscape by offering innovative financial solutions. Their broader strategy aims to enhance people’s quality of life and promote financial inclusion across the country. This recent collaboration underscores their commitment to empowering consumers, broadening accessibility to quality products, and enhancing the overall shopping experience.
Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans for up to 60 months across more than 5,500 points of sale and over 1,500 websites and apps – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, and savings solutions through the AZ Valu fund, Sha2labaz, Ulter and Akeed, respectively. In addition, Valu offers business-to-business solutions with a hassle-free HR payroll service and more.
Le Marché’s Achievement in Egypt
Le Marché, established in 1987, is the first and largest completely integrated furniture, material, and home accessory exhibition in the Middle East and Africa. It is a thrilling and vibrant design festival that brings together the industry’s top designers, furnishing suppliers, and manufacturers with tens of thousands of industry professionals.
On its 32,000-square-meter exhibition space, Le Marché now welcomes over 85,000 visitors per round. Over the course of four days, Le Marché draws together more than 300 international and local brands, all competing to exhibit their cutting-edge household concepts and products. Under one structure, the exhibition brings together the entire supply and demand of manufacturers, merchants, executives, and consumers, connecting local furniture manufacturers with the international trade community and a new audience.