On Monday, Visa announced its “Tap-to-Add Card” feature in Jordan. This innovation aims to enhance the security and convenience of adding cards to digital wallets by eliminating the need for manual entry, which is often a source of errors and fraud vulnerabilities.
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Tap-to-add card: streamlined and secure digital wallet setup
The Tap-to-Add Card feature generates a unique, one-time code validated through Visa’s Chip Authenticate service, ensuring secure provisioning of card credentials. This process provides a faster and more secure alternative to traditional methods, offering cardholders greater peace of mind when adding cards to digital wallets.
As Mario Makary, Vice President and Cluster Manager for Levant at Visa, noted, “We are excited to bring the enhanced security and simplicity of Tap-to-Add Card to Jordan. The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures.
We believe that Tap-to-Add Card will be instrumental in driving further adoption of digital wallets in Jordan by addressing key security concerns and simplifying the user experience”.
Tap-to-Add Cards can help issuers reduce the risk and associated costs of provisioning fraud, simplify the add-to-wallet process, and lead to fewer customer service inquiries. It also improves transaction approval rates.
Digital wallets benefit from improved token provisioning rates due to fewer card entry errors and compliance with Visa’s security standards.
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Tap-to-Add card drives digital payment
Tap-to-Add Card is designed to benefit all stakeholders in the payments ecosystem. Cardholders enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments.
The technology supports digital wallets globally, ensuring seamless integration with existing digital wallet experiences. With over 542 Tap-to-Add Card tokens enabled in Jordan, the feature demonstrates its ability to streamline and secure digital wallet provisioning.
