Making money on Facebook is now easier than ever, with the platform paying over $1 billion to creators in recent years. If turning your Facebook page or profile into a revenue stream sounds appealing, the process is straightforward once you understand Facebook’s specific monetisation programs and requirements in 2025.
Monetisation on Facebook comes in various formats across videos, reels, photos, and even text posts. Here’s a step-by-step guide to getting paid for your Facebook content without delays or confusion.
Eligibility and setup: what you need to start earning
To qualify for Facebook monetisation, creators must meet baseline requirements. Your page or profile should:
- Have a minimum of 10,000 to 30,000 followers, depending on the monetisation feature.
- Publish original content within the last 60 days.
- Target an audience in eligible countries such as the US, UK, Canada, and Australia.
- Set up a valid payment method like PayPal or a debit card.
- Follow Facebook’s community standards and monetisation policies, avoiding prohibited content such as hate speech or adult material.
Facebook also requires creators to be at least 18 years old and to link their page to their account properly. Posts must be advertiser-friendly and consistently engaging.
You can check your page’s monetisation status using the built-in Monetisation Eligibility Checker inside Facebook Creator Studio, simplifying monitoring compliance for multiple pages simultaneously.
Multiple ways to make money on Facebook
Facebook groups different monetisation pathways into a unified Content Monetisation Program, but also allows additional earning options outside of it:
1. InStream Ads: These are short ads shown during your videos or Reels, where your earnings depend on views and watch time.
2. Ads in Reels: Ads integrated into short-form videos, paying based on engagement and performance.
3. Performance Bonuses: Extra rewards when your content hits high engagement targets.
Outside this program, creators can deepen their income with:
- Fan Subscriptions, offering exclusive content to paying supporters.
- Stars, which viewers purchase and send as virtual tips during live streams.
- Direct product sales through Facebook Shops.
Some creators also benefit from branded content deals or affiliate marketing, earning commissions from sponsored posts or affiliate link sales.
Creating content that pays
Content is king when it comes to Facebook monetisation success. The key is to create original and engaging posts that resonate with your audience and adhere to Facebook’s guidelines.
- Film and edit your own videos to showcase a unique voice.
- If you use licensed or third-party content, add commentary or transformations to meet monetisation standards.
- Avoid risky or controversial topics to keep your page eligible.
- Post regularly to build and maintain viewer trust and engagement.
Facebook rewards creators who keep their audience engaged and consistently comply with the rules. Staying active and transparent with your community helps keep monetisation smooth and profitable.
This approach to monetisation blends creativity with strategy, allowing creators of all kinds, from gamers to lifestyle influencers, to turn Facebook pages into sustainable income sources. Getting started requires understanding the rules, meeting the follower thresholds, and consistently delivering quality content that Facebook advertisers want to support.