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WhatsApp celebrates 10 years of privacy with new group features, AI tools

Modupeoluwa Olalere by Modupeoluwa Olalere
December 29, 2024
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WhatsApp celebrates 10 years of privacy with new group features, AI tools
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WhatsApp recently celebrated 10 years of prioritising user privacy, announcing new features on December 27, 2024.

WhatsApp, a prominent messaging platform, has become renowned for its dedication to security since its inception in 2009 by Brian Acton and Jan Koum.

Read also: YouTube simplifies content discovery with ‘Play Something’ button

A decade of privacy innovation

Since introducing end-to-end encryption in 2016, WhatsApp has consistently rolled out features that enhance user privacy.

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The latest addition, the Group Context Card, allows users to manage group interactions more effectively.

Alice Newton-Rex, WhatsApp’s VP and Head of Product, emphasised the importance of privacy: “The need for private, intimate conversations is and always will be central to WhatsApp”.

In addition to the Group Context Card, WhatsApp has integrated Meta AI into its platform, enhancing user experiences while maintaining security.

This integration is particularly beneficial in India, where WhatsApp has a vast user base. Newton-Rex noted that “messaging is likely to be a major way people interact with AI tools today”.

Read also: YouTube on your TV? Airtel Nigeria teams up with Google to convert analogue TVs into smart screens

Enhancing user control and safety

WhatsApp demonstrates its commitment to user safety through various features to combat abuse and misinformation. In 2024 alone, the platform banned over 73 million accounts in India for malicious activities.

Introducing Channels allows verified organisations to share credible updates directly with users, aiming to reduce misinformation during critical times.

The platform also focuses on empowering users with tools like Disappearing Messages and Two-Step Verification, which provide additional layers of security. As Newton-Rex stated, “Privacy is at the core of everything we do”.

WhatsApp’s journey reflects a commitment to creating a safe space for users worldwide, reinforcing its position as a trusted communication tool.

Tags: Alice Newton-RexGroup Context CardWhatsApp
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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