WhatsApp takes significant steps to reduce spam messages that affect users globally. The popular messaging app, owned by Meta, limits how many messages consumers and businesses can send to unresponsive strangers per month.
This new policy protects users from unwanted attention while allowing valid discussion.
New messaging limits to block spam
WhatsApp will limit the number of messages sent to unknown contacts who do not respond to counteract spam. Each correspondence with these contacts will contribute to a monthly quota. WhatsApp will display a pop-up warning to prevent the sender from being prohibited outright once the user approaches this limit.
“The average user will not hit the limit,” WhatsApp said, explaining that the feature mainly targets those sending bulk messages or spam that disrupts conversations.
This strategy is a component of WhatsApp’s larger endeavour to balance enhancing user experience and growing its corporate messaging system.
WhatsApp has added tools for barring and unsubscribing from undesirable contacts and marketing messages over time. As a result, there will be less persistent cold outreach, including unsolicited ads and unsolicited “hello” texts from strangers.
The monthly limit is being tested, but the option is coming to multiple nations soon. Returned messages do not count towards the quota, encouraging genuine engagement over spammy blasts.
WhatsApp has implemented additional user-friendly communication settings in response to global concerns about spam and scams on messaging systems.
With billions relying on WhatsApp daily, the new limits could significantly cut nuisance messages, making chats cleaner and more secure for everyone.