Social media platform X has unveiled a new feature to address user concerns about misleading content. The platform will now introduce profile labels for parody accounts to ensure clarity and prevent confusion among its users.
Read also: Meta expands Marketplace with eBay integration in major test across three countries
X adds parody labels to prevent misinformation
The new profile label will allow users to easily distinguish between genuine accounts and those created purely for comedic or satirical purposes. The feature is part of X’s efforts to promote transparency and authenticity in online interactions.
Parody accounts often imitate well-known individuals or brands, leading to potential misunderstandings. With the label, X aims to reduce instances where users mistake parody posts for factual or official statements. According to X’s post, “Parody labels will be applied to both posts and accounts on X to clearly demonstrate the source of the content you’re seeing. We designed these labels to increase transparency and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied.”
How to add parody, fan, and commentary labels
According to X’s Help Center, users can self-select Parody, Fan, and Commentary (PCF) labels to indicate that their accounts depict another person, group, or organisation in their profile to discuss, satirise, or share information about that entity. These labels help distinguish such accounts to ensure they do not cause confusion or falsely imply affiliation.
Read also: U.S. Supreme Court to hear TikTok’s appeal against ban before January 19 deadline
X allows users to add the PCF label by navigating to Settings and Privacy > Your account > Account information and then selecting Parody, Commentary, and Fan Account. While users can change their PCF label at any time, these accounts must still comply with X’s authenticity policy.
The introduction of parody account labels comes amid broader discussions about the responsibilities of social media platforms in curbing misinformation. X’s new feature will roll out globally in the coming weeks, equipping users with more tools to navigate the complex landscape of online content.