Elon Musk’s social media platform X is preparing to launch new trading and payment features that will let users manage their entire financial lives within the app, CEO Linda Yaccarino announced on June 19. This move is part of Musk’s vision to transform X into an “everything app,” similar to China’s WeChat, which combines messaging, payments, commerce, and financial services in one platform.
Trading and investment features coming soon
At the Cannes Lions advertising festival, Linda Yaccarino revealed that users will “soon” be able to make investments and trades directly on X. This integration aims to allow users to invest, trade, transfer money, and even pay creators without leaving the app.
The platform is reportedly working to rival existing financial apps like Robinhood and Coinbase by blending social interaction with financial services. Given Musk’s longstanding interest in cryptocurrency, many expect these features to support crypto assets like Bitcoin and Dogecoin, though official details remain limited.
X Money digital wallet and physical card in development
X has partnered with Visa to develop “X Money,” a digital wallet and peer-to-peer payment system set to launch first in the United States. The wallet will enable users to tip creators, store value, and make purchases. Code discoveries within the app suggest that X is also developing a customisable physical debit card linked to user accounts, with features like cashback and deferred debit. This card could launch by the end of 2025 and expand its payment network beyond Visa to include MasterCard and American Express.
Musk’s vision for X Money extends beyond payments to create a decentralised finance platform offering in-app investing, tipping, and banking services. The platform is currently in limited beta testing, with a broader rollout expected this year. By integrating decentralised exchange (DEX) capabilities, X aims to give users more control over their funds and enhance privacy and censorship resistance.
This ambitious expansion marks a significant step in transforming X from a social media platform into a multifunctional financial ecosystem, potentially reshaping how millions of users interact with money and investments online.