Yellow Pay, a new payment option from Yellow Card Financial, has been introduced. Customers will find it simpler with this new feature solution to transfer and receive money using the Yellow Card cryptocurrency exchange platform, free of additional fees, immediately and from the convenience of their homes.
The complexity of money transfers is one of the main problems in Africa, according to Oparinde Babatunde, director of operations for Yellow Card.
They claim that sending money from Nigeria to the US is simpler than sending it to Ghana or Zambia. And when it is possible, it is typically done using USD.
“Yellow Pay simplifies money transfers between African countries by building a solution that understands the way Africans already interact with financial products.” We’ve managed to simplify it further by reducing costs and waiting time of remittances across the continent drastically compared to traditional money transfer rails. “With Yellow Pay, Africans can send money across borders using their phones,” he says.
For consumer transactions in USDT, Yellow Pay makes use of the cryptocurrency exchange platform provided by Yellow Card.
It’s crucial to understand that Yellow Pay is not a service for sending money abroad or for exchanging currencies. Yellow Pay is actually a cutting-edge cryptocurrency exchange solution.
Blockchain technology powers the Yellow Pay function, making it less expensive. Second, there is no waiting time because transactions are instant. Finally, sending money is totally free.
Oparinde adds, “The people that will benefit the most from Yellow Pay are the unbanked and underserved people living in peri-urban areas and rural parts of the continent.” They usually do not meet the necessary requirements to open a dollar account with banks and, as such, are cut off completely. “Yellow Pay will service this market”.
Updates on Yellow Card New Identity
This development came after the launch of the new corporate branding for Yellow Card Financial. The adjustments reflected the company’s transition and its strong posture on the African continent when it accomplished important milestones, including a $15 million Series A financing.
Through its software and educational programs, Yellow Card has been working to achieve financial freedom for all people since 2018. While the company’s previous branding helped it get through these recent years, the new branding represents a more significant goal, a vital positioning, and signifies the brand’s progression into the strongest, most reliable brand in the industry.
Despite the brand makeover Yellow Card has undergone, clients are reminded that the company’s mission and dedication to its present and prospective clients will always come first.
Yellow Card is dedicated to providing Africa easy access to cryptocurrency and global financial independence.
Chris Maurice, co-founder and CEO of Yellow Card, said:
“We want to be synonymous with crypto on the continent, so we needed a more cohesive brand identity.” We put this together entirely in-house with creatives from across Africa, and I know the team is even more excited than I am to get this rolled out after all their hard work”.
“This rebrand allowed us to improve the onboarding process and some other product flows significantly. Now, the app isn’t just prettier, it is also easier to use, “he added.
The updated brand’s aesthetic is rooted in the continent and more accurately captures the variety of Yellow Card’s clients. The organisation must also come across as approachable and professional in every engagement.
The company’s logo has been streamlined, with the “Y” and “C” resembling leaves representing growth and financial advantages. The dominant brand colour continues to be yellow, representing a youthful, flirtatious, yet refined clientele.
The colour purple alludes to regal aspirations while representing the consumers’ depth, richness, and diversity. Additionally, the teal adds warmth and freshness while mellowing and complementing the yellow and purple.
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About Yellow Cards
Yellow Card is a cryptocurrency exchange used to transmit, receive, and store your money, making it the safest place to purchase and trade bitcoin.
The most popular cryptocurrency in the world is bitcoin. It is a rapid and inexpensive way to transfer and receive money and counts as a digital asset. Get to know Bitcoin better.
Chris Maurice and Justin Poiroux made over $40,000 in 2013 by selling bitcoin on eBay and marking up the price by 100%. They were having a good time until they started receiving credit card chargebacks.
To avoid directly accepting credit cards, they modified their business strategy, thereby completely removing the possibility of chargebacks. The route that led to Yellow Card, where Maurice is now the CEO and Poiroux is the chief technology officer, was started by that choice.
Yellow Card is a promising cryptocurrency exchange that has tried to make transactions easier. The advent of yellow pay has only come to prove this. It’s quite enterprising that it’s free of additional fees.