YouTube is loosening some of the restrictions on its partner programme to make it easier for new video makers to get their careers off the ground and start making money as quickly as possible.
However, things aren’t looking very well for new content makers at the moment.
YouTube is one of the most popular websites for video material, and its influence on the current era of digital creativity cannot be overstated. However, new video creators on YouTube who only have a few followers are not eligible to join YouTube’s Partner Programme (YPP).
Creators have the opportunity to make money from advertisements through the use of this programme.
The eligibility requirements for YouTube producers were loosened up in June of 2023, which paved the way for these creators to begin earning on the network more quickly. Creators gain access to a variety of fan funding options when they sign up for the partner programme, including channel memberships, Super Chat, Super Thanks, and more.
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Bringing down the barriers to generating revenue
The previous year, YouTube announced that significant upgrades were on the way for the YouTube Partner Programme (YPP), which was designed to assist more creators in earning more money on YouTube.
Creators on YouTube who have reached the threshold of 500 subscribers, have uploaded 3 public videos within the past 90 days, and have either accumulated 3000 watch hours over the course of the previous year or received 3 million views on Shorts over the course of the previous 90 days are now eligible to apply for the YouTube Partner Programme.
The application process began today. In the past, in order for channel owners to be eligible for YPP, they needed either 1,000 subscribers who had logged 4,000 valid public watch hours in the preceding year or 1,000 subscribers who had logged 10 million valid public Shorts views in the preceding 90 days.
“Our options for crowd funding provide content creators with an additional way to increase their profits while simultaneously connecting with their audience as they grow their communities on YouTube,” says YouTube leaders
These tools allow creators all over the world, such as Emily D. Baker, to reward their followers with exclusive content and benefits in exchange for channel memberships or shoutout viewers who use Super Chat during their live streams. In point of fact, as compared to the previous year, the number of channels in the United States that derived the majority of their revenue from fan funding items in December 2022 witnessed an increase that was greater than 20%
Eligible creators will be able to apply to YPP sooner, beginning on June 13, 2023. In order to be eligible, creators must have a minimum of 500 subscribers, 3 public uploads during the last 90 days, and either 3000 watch hours in the previous year or 3M Shorts views over the last 90 days. These new partners will be able to gain access to fan-funding features such as channel memberships, Super Chat, Super Stickers, and Super Thanks, in addition to the capacity to promote their own products through YouTube Shopping.
The manner in which YouTube would implement this modification
YouTube would begin rolling out this higher level of YPP to creators in the United States, United Kingdom, Canada, Taiwan, and South Korea, and over time, the company will introduce earlier access to YPP in all countries where YPP is now available.
These producers will automatically become eligible to earn revenue sharing from commercials and even more perks once they reach the existing YPP eligibility criteria as their channel continues to expand, and they won’t have to go through the complete YPP application process again to do so. This will save these artists a lot of time and effort. These pre-existing criteria for eligibility to participate in revenue sharing will not be amended.
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YouTube shopping affiliate programme is going through an expansion
YouTube is expanding the YouTube Shopping affiliate programme to all qualified US-based producers who are in the YouTube Partner Programme and have more than 20,000 subscribers. This will benefit creators who are further along in their careers on YouTube.
The affiliate programme enables content creators to highlight the products of other artists and companies in their videos and Shorts, and it also makes them eligible for competitive commission rates on the sales of those products that are tagged in their films and Shorts.
YouTube has partnered with more than 50 different businesses, and more are on the way so that users’ videos and Shorts can highlight and tag products from those firms. This means that when a content creator is discussing a product, they can tag it directly in their video or Short to make it easier for viewers to purchase the item, and the creator can then receive a commission on sales produced by the content itself.