Safaricom has introduced a new kind of mobile internet access that focuses on consumption based on time rather than data amount. Instead of purchasing megabytes or gigabytes, the new service, B-Live, allows users to pay to browse the internet for a set number of hours.
This novel strategy may alter how Kenyans pay for and control their mobile internet.
How B-Live works: pay for time, not data
B-Live packages cost different amounts depending on how long you want to surf the web. For example, “unlimited” internet access costs KES 20 for an hour, KES 30 for 1.5 hours, KES 50 for 3 hours, and up to KES 150 for 6 hours.
When the paid plan is enabled, users don’t have to worry about data limits while browsing, streaming, downloading, or chatting.
Safaricom says this lets users “browse and enjoy a worry-free experience” online.
Restrictions and Real-Life Experience
However, B-Live has restrictions—no bundle sharing (Sambaza), hotspot tethering, gifting, or rolling over. A Fair Usage Policy may restrict speeds or disconnect the connection if usage is excessive within certain hours.
Customers can’t buy a new time-based bundle until their session expires, which might be unpleasant if speeds drop early. Despite the “unlimited” guarantee, several users have observed significant slowdowns after utilising a specific amount of data.
How to get B-Live and who it’s for
B-Live packages can be purchased via USSD codes *544#, *555#, *444#, *200#, or the mySafaricom app. The program targets heavy internet users who seek a basic browsing experience without data tracking.
Casual users who want to control spending by paying for set internet periods rather than variable data amounts also benefit.
Safaricom may be testing or releasing the service in phases, as not all options are available.
This new pay-by-the-hour internet solution could simplify and lower the cost of regular internet use. Due to the fine print, users should monitor their experience and comprehend the “worry-free” promise’s constraints. Safaricom’s cost, fairness, and transparency in delivering B-Live will determine its influence.