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Home Tech News Africa Tech News

Adobe cancel $20B plan acquisition of Figma

Modupeoluwa Olalere by Modupeoluwa Olalere
December 22, 2023
in Africa Tech News, Business, Business Strategy, Editors Pick, Entrepreneurship, Innovation, Startups, Tech News, Technology
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Adobe cancel $20B plan acquisition of Figma
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Adobe‘s $20 billion mega-bid to buy rival Figma has been officially put on hold after the companies said today that regulatory pushback in Europe had made them cancel the plans.

⚡Quick Brief
  • Adobe‘s $20 billion mega-bid to buy rival Figma has been officially put on hold after the companies said today that...
  • Adobe and Figma still believe in the merger’s procompetitive benefits, according to a press release.
  • Because it was so enormous and eliminated Adobe’s most prominent opponent, regulators would always watch it.
  • After the EU declared a similar course of action in August, the U.K.

Keep reading for the full breakdown on Adobe — everything you need to know is covered below.

Adobe and Figma still believe in the merger’s procompetitive benefits, according to a press release. Both parties discontinued the arrangement because they believed the European Commission and U.K. Competition and Markets Authority clearances were unclear.

Last September, the deal was announced. Because it was so enormous and eliminated Adobe’s most prominent opponent, regulators would always watch it. The DOJ had monitored the agreement for most of 2023 but had not yet sued to block it. Before the weekend, Adobe and Figma were meeting with the DOJ to avoid legal action.

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In Europe, the two corporations were already struggling regardless of the decision. After the EU declared a similar course of action in August, the U.K. concluded in late November that the proposed acquisition would “harm innovation” and initiate an in-depth probe.

Read also: HUGO BOSS And Adobe Partner To Drive 3D Innovation In Fashion

Effective rival

Despite their differences, Figma was the “clear market leader” for interactive product design tools and a “constraining influence” over Adobe in the digital asset creation tools space, so Adobe buying Figma would prevent Figma from being an “effective competitor.”

In a blog post, Figma CEO and co-founder Dylan Field claimed they made the “joint decision” after trying to convince regulators of their product and business differences.

After spending thousands of hours with regulators worldwide describing how our businesses, products, and markets differ, Field said, “We no longer see a path towards regulatory approval of the deal.”

After everything, Adobe must pay Figma $1 billion to terminate. This was due if the merger didn’t gain regulatory permission or close within 18 months of last September’s purchase announcement.

Mastercard and Meta Partner with Adobe for Digital Creative Solutions

No regulatory organisation had released their final results within the 18-month deadline. Adobe and Figma couldn’t see a way out, and with the DOJ mulling regulatory action, it made more sense to cancel the agreement.

Toby Smith, a former CMA legal director and Geradin Partners partner in London, told reporters, “It is not uncommon to back out of a deal right before the final decision when a ban seems inevitable.” 

The merging parties won’t make a wrong choice that sets a bad example. It saves on legal fees, although that may not matter on such a momentous day.

Tags: AdobeFigma
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupeoluwa is a multidisciplinary journalist covering technology, consumer tech, startups, and digital culture, writing with clarity and a sharp eye for what actually matters.

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