• Latest
  • Trending
Airtel Money’s market share increases as Safaricom's M-PESA market share declines

Airtel Money’s market share increases as Safaricom’s M-PESA market share declines

January 30, 2025
Jiji’s expansion in Africa: Anton Volianskyi on scaling, trust, and the future of e-commerce

Jiji’s expansion in Africa: Anton Volianskyi on scaling, trust, and the future of e-commerce

September 26, 2025
Healthcare Innovation Summit Africa 2025 returns to Johannesburg with focus on digital transformation

Healthcare Innovation Summit Africa 2025 returns to Johannesburg with focus on digital transformation

September 26, 2025
Pearl Nkrumah becomes the first female MD of Access Bank Ghana

Pearl Nkrumah becomes the first female MD of Access Bank Ghana

September 26, 2025
Verto opens new strategic hub in Nairobi to simplify global trade for emerging markets

Verto opens new strategic hub in Nairobi to simplify global trade for emerging markets

September 26, 2025
Revolut seeks South African banking license

Revolut seeks South African banking license

September 26, 2025
Nokia, Nscale partner to facilitate the deployment of AI infrastructure

Nokia, Nscale partner to facilitate the deployment of AI infrastructure

September 26, 2025
PayPal commits $100 million to boost digital economy in Middle East and Africa

PayPal commits $100 million to boost digital economy in Middle East and Africa

September 26, 2025
Mastercard, Smile ID partner to launch fraud-prevention digital identity solutions

Mastercard, Smile ID partner to launch fraud-prevention digital identity solutions

September 26, 2025
Google combines Android and ChromeOS for a new PC system

Google combines Android and ChromeOS for a new PC system

September 26, 2025
Orange Egypt partners with mnGm to introduce gold trading via mobile wallets

Orange Egypt partners with mnGm to introduce gold trading via mobile wallets

September 26, 2025
Your one-stop tech hub! Get the latest updates on AI, cybersecurity, fintech, and emerging technologies.
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
Techpression
No Result
View All Result
Home Business

Airtel Money’s market share increases as Safaricom’s M-PESA market share declines

Oluwatosin Adeyemi by Oluwatosin Adeyemi
January 30, 2025
146 8
0
Airtel Money’s market share increases as Safaricom's M-PESA market share declines

Airtel Money’s market share increases as Safaricom's M-PESA market share declines

476
SHARES
Share on FacebookShare on TwitterWhatsAppTelegram

According to industry figures published on Friday by the Communications Authority (CA), Airtel Money‘s market share increased somewhat from 6.6 per cent in the last quarter of 2023/2024 to 7.6 per cent in the three months leading up to September 2024.

In the mobile money industry, Safaricom’s M-Pesa remained the market leader, but its market share decreased slightly from 93.4 per cent in June 2024 to 92.3 per cent in September 2024.

Read also: Airtel Money introduces ‘Paybill Rudishiwa’ to give back 50% transaction fees as airtime

Safaricom’s M-PESA maintains lead 

With a 65.7 per cent market share in mobile sim subscriptions, Safaricom continues to lead the industry, while Airtel holds a 29.6 per cent share. Both networks saw a minor decimal increase in market share over the previous quarter.

With 2.1 per cent of the market, Finserve (Equitel) mobile sim subscriptions surpassed both Jamii Networks and Telkom Kenya, while its competitors had 1.7 per cent and 0.9 per cent of the market, respectively.

RelatedPosts

Service disruption looms as Safaricom upgrades M-Pesa

Safaricom, Meta to build Kenya’s first subsea internet cable

Uganda partners with Airtel Money, Stanbic Bank to simplify tax payments

According to the Q4 2023/2024 CA figures, Jamii’s market share has not changed, while Telkom and Equitel have similar 2.1 per cent market shares.

In September 2024, Kenya’s total number of mobile money subscribers surpassed 40 million, up 2 per cent from 39.8 million in June 2024.

There were 365,432 mobile money agents nationwide in September of last year, up 5.1 per cent from 347,699 in June 2024.

Read also: Airtel Africa enlists Simi, Fally Ipupa, Diamond Platnumz to promote #SmartaWithData campaign

68 million mobile phone devices connected to mobile networks 

According to the most recent data, there were 68.1 million mobile phone devices linked to mobile networks, representing a 132.2 per cent penetration rate.

With a 72.6 per cent penetration rate, smartphones were the most popular, followed by feature phones with a 59.6 per cent penetration rate.

In Kenya, mobile money services continue to be essential to operators’ revenue growth.

Due to higher user usage, M-Pesa’s sales jumped 16.6 per cent to KSh 77.2 billion in the six months ending in September, according to Safaricom’s half-year results.

There are already 266,070 M-Pesa agents nationwide. The sector has enormous growth potential, as seen by the 31.4 per cent growth in mobile money in Airtel’s East African operations in the most recent financial report.

There were an estimated 90,000 Airtel Money agents in Kenya at the end of 2024. To increase its reach, the service also considered important alliances with big-box stores such as Moja Motorway and Naivas.

Tags: Airtel MoneyM-PESASafaricom
Oluwatosin Adeyemi

Oluwatosin Adeyemi

Oluwatosin Adeyemi is a seasoned writer with 5+ years of experience. He holds a degree in Animal Science from Olabisi Onabanjo University. A hardworking and creative individual with a passion for teamwork and self-improvement.

No Result
View All Result

Quick Links

  • Tech News
  • Cryptocurrency
  • Fintech
  • Startups
  • Business

Follow Us:

  • facebook
  • instagram
  • Twitter(X)
  • Linkedin
  • YouTube
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2025 Techpression.com -Techpression Media Limited

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

No Result
View All Result
  • Home
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Reviews
    • How To
    • General News
  • Cryptocurrency
  • Business
  • Fintech
  • Startups
  • Featured
  • Ai
  • Tech TV

© 2025 Techpression.com -Techpression Media Limited

techpression.com
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.