Ajé, a Nigerian startup founded by Oluwaseun Odukoya, has made impressive strides in the digital trade, onboarding over 7,500 users within 12 months.
This accomplishment highlights Ajé’s blockchain-powered platform’s objective to boost online commerce trust, which was announced on Friday.
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Strategic partnerships
Ajé has formed strategic partnerships with notable organisations such as Startupbootcamp, Microsoft Azure, and ALX.
These partnerships confirm Ajé’s technology and position the company for development.
Odukoya says, “These partnerships are crucial for scaling our operations and enhancing our platform capabilities,” reflecting the startup’s commitment to leveraging external expertise to improve user experience.
The partnerships enable Ajé to integrate advanced technological solutions into its platform, such as AI-driven dispute resolution and enhanced security measures.
This focus on innovation is vital in a market where trust remains a significant barrier to online commerce.
As Ifeoluwa Wole-Osho, CEO of Ajé, stated, “Trust remains one of the largest barriers to the growth of online commerce in emerging markets.”
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Empowering Users
Ajé is a blockchain-based social commerce platform that enables secure transactions. It offers key features such as a secure escrow service, multi-currency wallets, and effective dispute resolution tools.
These features empower individuals and businesses to transact safely and transparently across emerging markets.
The startup has completed over 1,000 escrow-protected transactions and has seen a 32 per cent month-over-month increase in repeat engagement. This rapid growth highlights Ajé’s appeal to users who seek secure and frictionless trade experiences.
Odukoya emphasised the importance of community feedback in shaping Ajé’s features: “We listen to our users and adapt our services to meet their needs,” showcasing the startup’s dedication to user-centric innovation.
Ajé is preparing for a $500,000 pre-seed funding round to scale operations and enhance its platform, aiming for 1 million transactions by 2026 to strengthen its position in Africa’s digital commerce.