• Latest
  • Trending
Alibaba enters African market with Morocco as strategic launchpad for e-commerce expansion

Alibaba enters African market with Morocco as strategic launchpad for e-commerce expansion

December 24, 2024
OpenAI’s ChatGPT Pulse now available for Pro users

OpenAI’s ChatGPT Pulse now available for Pro users

September 26, 2025
MSport 2025

MSport 2025: Nigeria’s #1 Sports Betting Site, Powered by Chelsea & BVB

September 25, 2025
MNT-Halan introduces Egypt’s first secure lending solution via Halan App

MNT-Halan introduces Egypt’s first secure lending solution via Halan App

September 25, 2025
Visa, intella partner to boost MENA’s financial institutions with Arabic conversational AI

Visa, intella partner to boost MENA’s financial institutions with Arabic conversational AI

September 25, 2025
Airtel Africa invests in education with 100 scholarships and new tech hubs

Airtel Africa invests in education with 100 scholarships and new tech hubs

September 25, 2025
SINOTRUK enters Libya with Aseel Auto as exclusive distributor in Benghazi

SINOTRUK enters Libya with Aseel Auto as exclusive distributor in Benghazi

September 25, 2025
Tango Brook launches digital card for fuel management

Tango Brook launches digital card for fuel management

September 25, 2025
AI in Nigeria announces 3rd edition of InnovationAI

AI in Nigeria announces 3rd edition of InnovationAI

September 25, 2025
Interswitch Unveils Quickteller Travel to Transform African Travel Experience

Interswitch Unveils Quickteller Travel to Transform African Travel Experience

September 25, 2025
Alibaba, Nvidia collaborate to expedite humanoid robot development

Alibaba, Nvidia collaborate to expedite humanoid robot development

September 25, 2025
Your one-stop tech hub! Get the latest updates on AI, cybersecurity, fintech, and emerging technologies.
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Tech TV
    • General News
    • How To
    • Reviews
  • Cryptocurrency
  • Fintech
  • Startups
  • Ai
No Result
View All Result
Techpression
No Result
View All Result
Home Business

Alibaba enters African market with Morocco as strategic launchpad for e-commerce expansion

Modupeoluwa Olalere by Modupeoluwa Olalere
December 24, 2024
144 6
0
Alibaba enters African market with Morocco as strategic launchpad for e-commerce expansion

Alibaba enters African market with Morocco as strategic launchpad for e-commerce expansion

466
SHARES
Share on FacebookShare on TwitterWhatsAppTelegram

Alibaba announced its entry into the African market on December 20, launching operations in Morocco, marking a major milestone for the Chinese e-commerce giant. 

This initiative aims to empower local businesses, especially small and medium-sized enterprises (SMEs), to access international markets, particularly in North America.

Read also: Konga to launch AI-powered radio station

Morocco, a strategic choice for African market

Giancarlo Pastano, Alibaba’s Director for Europe, emphasised Morocco’s strategic advantages during a meeting with local business leaders in Casablanca. 

RelatedPosts

Airtel Africa invests in education with 100 scholarships and new tech hubs

Alibaba, Nvidia collaborate to expedite humanoid robot development

AfriChange embraces stablecoins to power cross-border remittances

He stated, “Morocco’s diverse industries, high-quality products, and strategic location make it an ideal partner for this expansion.” 

Alibaba chose the country partly due to its advanced infrastructure, notably the Tanger Med Port, one of the largest in the Mediterranean.

Alibaba has partnered with local firm Clementia to facilitate this expansion. Reda Chraibi, CEO of Clementia, highlighted the partnership’s benefits: “This partnership enables Moroccan businesses to create digital storefronts on Alibaba’s platform, streamlining their access to international buyers.” 

Fewer than 30 Moroccan companies are active on Alibaba’s platform; however, this number is expected to rise with the launch of localised services.

Read also: Temu becomes most downloaded app days after entering Nigerian market

Supporting local businesses

The Moroccan government has actively pursued strategies to diversify its export markets beyond the European Union. 

Alibaba’s entry aligns with these efforts, offering local businesses a new avenue to reach untapped global markets. The company plans to create a dedicated page for Moroccan products on its platform, contingent on collaboration with Moroccan export promotion agencies.

This launch represents a pivotal opportunity for Moroccan businesses to integrate into global supply chains. It reflects Alibaba’s commitment to fostering global trade connections and enhancing the visibility of high-quality Moroccan goods on the world stage. 

As Pastano noted, “The potential for Moroccan businesses to expand their export footprints is immense.”

Tags: AfricaAlibabaChineseMoroccoSMEs
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

No Result
View All Result

Quick Links

  • Tech News
  • Cryptocurrency
  • Fintech
  • Startups
  • Business

Follow Us:

  • facebook
  • instagram
  • Twitter(X)
  • Linkedin
  • YouTube
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2025 Techpression.com -Techpression Media Limited

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

No Result
View All Result
  • Home
  • Tech News
    • Africa Tech
    • Global Tech
    • Tech with Pelumy
    • Tech Careers
    • Reviews
    • How To
    • General News
  • Cryptocurrency
  • Business
  • Fintech
  • Startups
  • Featured
  • Ai
  • Tech TV

© 2025 Techpression.com -Techpression Media Limited

techpression.com
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.