In a bid to celebrate the rich tapestry of African culture and heritage, the Office of The African Union Chairperson’s Youth Envoy, in collaboration with Google, has unveiled the #DiscoverMyAfrica Shorts Challenge. This month-long initiative aims to empower creators across Africa to share their unique perspectives through short videos using the hashtag #DiscoverMyAfrica.
Chido Mpemba, African Union Chairperson’s Youth Envoy, highlighted the significance of the initiative, stating, “#DiscoverMyAfrica empowers African youth to share their stories and rich cultural heritage globally.”
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The partnership with Google seeks to foster creative expression and dialogue on content responsibility, digital preservation, and the impact of AI on Africa’s creative industries, aligning with the vision for a digitally-enabled Africa that harnesses cultural wealth for economic growth and social progress.
Celebrating African Life and Music
The YouTube Shorts Challenge invites creators to spotlight various aspects of African life, including music, art, food, fashion, and local landmarks. Moreover, YouTube amplifies Africa’s vibrant music scene through YouTube Music Nights in Nigeria and South Africa, showcasing the infectious rhythms of Afrobeats and Amapiano. Dedicated playlists, “Africa’s Next Wave” and “Africa Superstars,” will feature emerging talent and iconic voices that have propelled the continent onto the global music stage.
Workshops and Resources for Participants
Aspiring filmmakers and content creators can benefit from specialised workshops to enhance their skills and expand their reach. These workshops, including a dedicated Nollywood workshop in Nigeria and broader #DiscoverMyAfrica workshops for content creators, will provide valuable insights and resources to creators at all levels.
Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube, emphasised the commitment to supporting the diverse voices and talents within Africa’s creative landscape. “These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences,” Awofisayo stated.
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As the challenge unfolds throughout May, it serves as a testament to the power of digital platforms in amplifying African voices and stories globally. By empowering African creators to share their unique perspectives and experiences, #DiscoverMyAfrica fosters a sense of unity and pride in African heritage while highlighting the continent’s rich cultural wealth.
Africans are encouraged to join the movement to celebrate African diversity and creativity through the power of storytelling and digital expression. To learn more about #DiscoverMyAfrica and how to participate, visit www.blog.google/africa or follow #DiscoverMyAfrica on social media.
