Google has updated its Chrome browser using artificial intelligence to improve online security.
This new feature, “Client Side Detection Brand and Intent for Scam Detection,” released December 20, leverages a Large Language Model (LLM) to analyse web pages directly on users’ devices.
Assessing sites’ intent and branding aims to identify potential scams before users interact with them.
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Enhancing security with AI
Google is proactively protecting people from advanced internet scams. The AI-driven function warns of scams like phoney urgency and questionable URLs.
The flag’s description in Chrome Canary states, “Enables on-device LLM output on pages to inquire for brand and intent of the page. “
This local analysis enhances security and alleviates privacy concerns associated with cloud-based solutions.
The initiative reflects a broader trend in tech: Companies like Microsoft are also implementing similar AI features in their browsers.
For instance, Microsoft Edge has introduced a “scareware blocker” that utilises machine learning to combat online fraud.
Such developments highlight the industry’s commitment to safeguarding users in an era where digital threats are ever-evolving.
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A step towards safer browsing
Google’s founder, Larry Page, has long emphasised the importance of user safety and privacy. This new scam detection feature aligns with that vision, offering users a more secure browsing experience.
With billions of users relying on Chrome daily, the stakes are high. The feature is currently available in Chrome Canary, an experimental version allowing developers and tech enthusiasts to test new functionalities before public release.
We need tools like this to navigate the increasingly complex digital ecosystem. Users can enable the feature by accessing Chrome’s flags menu and searching for the scam detection option.
While still in its experimental phase, if successful, this technology could significantly reduce the risk of falling victim to online scams.