The management of Glamera has noted that acquiring the fintech licence “SoftPOS” from Saudi Payments, the primary payment system in Saudi Arabia, established by the Ministry of Finance under the supervision of the Saudi Central Bank, will “unlock new horizons of growth and deliver an unparalleled customer experience” in the Saudi market. 

Saudi Payments was established by the Ministry of Finance under the supervision of the Saudi Central Bank.

Glamera was released in September 2019, and it gives customers the ability to book appointments with hundreds of contracted providers covering all aspects of beauty, such as salons, clinics, spas, gyms, and dentistry offices.

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In addition to being active in Riyadh, Saudi Arabia, the firm currently has tens of thousands of consumers and hundreds of suppliers in the country of Egypt. In 2022, it successfully completed a seed investment round in the amount of US$1.3 million, which would enable it to extend its activities throughout the MENA area.

Glamera Pay, which will be enabled by the fintech licence, will serve as a driving force behind the company’s expansion ambitions in the Saudi market. Customers will have more confidence and convenience as a result, and they will receive even more value as a result of this enhancement. It will provide safe and seamless financial transactions.

“Glamera Pay will empower us to unlock new opportunities and expand our reach, cater to a wider customer base in Saudi Arabia, and also open up for strategic partnerships,” said Mohamed Hassan, CEO of Glamera. “Expanding our presence in the Saudi market has always been a strategic priority for Glamera,” Hassan said. “Glamera Pay will empower us to unlock new opportunities and expand our reach, cater to a wider customer base in Saudi Arabia, and also open up for strategic partnerships.”

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About Glamera

GLAMERA is a tech startup (SaaS and Payment) that is concentrating its efforts in the Middle East and North Africa (MENA) area on the beauty and lifestyle industries.

In September 2019, Glamera was established with the goal of being the largest digital B2B (SaaS) and Marketplace in the Beauty business in MENA.

Glamera SaaS assists businesses that provide beauty services, such as barber shops, beauty salons, spas, and gyms, in lowering the amount of unused items, streamlining the booking process, managing their salons remotely, and increasing the number of customers they serve through marketing.