Instagram launched “trial reels” on November 10th, 2024, a feature designed to allow creators to experiment with content without displaying it to their followers.
This innovative tool, first tested in May, is now available globally for professional account holders. The aim is to provide a platform for creators to refine their ideas while reducing the pressure of audience judgement.
Read also: Meta enhances Threads with customisable default feeds, to compete with Bluesky
How Instagram’s “trial reels” work
“Trial reels” are shown exclusively to non-followers, ensuring creators can test their content without disrupting their established audience. By toggling the “Trial” option during reel creation, creators can share experimental videos that do not appear on their profile’s primary grid or reels tab.
Performance metrics such as views, likes, and comments become available after 24 hours. Based on these results, creators can decide whether to archive or publish the reel for their followers.
Instagram’s “trial reels” supports bold creativity
According to Instagram’s Vice President, Ashley Alexander, this feature addresses creators’ concerns about experimenting with new genres or topics. Many creators hesitate to post experimental content because they fear alienating their established follower base. Trial reels eliminate this barrier, offering a safe space for creators to explore bold ideas without the risk of backlash.
Alexander noted that this feature empowers creators to innovate and take creative risks, fostering a more dynamic content landscape. For instance, a fashion influencer can test singing videos without disrupting their audience’s expectations.
Read also: Instagram rivals Apple and Snapchat with live location sharing in DMs
Competitive edge for Instagram
Trial Reels position Instagram ahead of competitors like TikTok, which currently lacks a similar feature for experimentation.
Instagram aims to help creators improve their strategies and expand their reach by providing tools to evaluate content performance. This update is part of Instagram’s broader initiative to remain a leader in the creator economy.