In a significant move poised to reshape South Africa’s digital payment landscape, PayFast, the widely recognised online ecommerce payment platform, has rebranded to become ‘PayFast by Network.’
This transformative step integrates PayFast’s acclaimed services into the expansive portfolio of payment solutions offered by Network International while retaining the hallmark reliability and efficiency that users have come to trust.
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David Adams, Southern Africa Regional Managing Director for Network International, underscores the commitment to excellence with ‘PayFast by Network.’ He reassures partners, merchants, and consumers that the rebranded platform will deliver the same superior payment experience, now enhanced by Network International’s extensive resources and expertise.
This seamless transition ensures that users can continue to rely on PayFast for secure and efficient online transactions.
Strategic Acquisition and Rebranding from PayFast to Network International
Since its acquisition by Network International in 2021, PayFast has undergone a strategic transformation to align with the parent brand’s vision. This rebranding initiative underscores Network International’s dedication to introducing innovative digital payment solutions in South Africa, positioning ‘PayFast by Network’ as a critical player in the country’s evolving fintech landscape.
Mpho Sadiki, Group Managing Director for Merchant Services in Africa at Network International, highlights the broader implications of the rebranding for merchants across the African continent. By leveraging the Network’s global expertise and capabilities, ‘PayFast by Network’ aims to deliver a unified payment experience, offering frictionless checkout processes and expanded payment methods to consumers across Africa.
With over 30 years of experience facilitating digital payments in the Middle East and Africa, Network International brings unparalleled expertise. The rebranding of PayFast signals Network’s commitment to driving financial inclusion and advancing Africa’s digital payment ecosystem, building on a legacy of innovation and reliability.
Adams emphasises the importance of localised solutions tailored to the unique challenges of the South African market. With a physical presence in South Africa, Network International is well-positioned to provide personalised services and engage effectively with local businesses, supporting their growth and success in the digital economy.
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Future Growth in Digital Payments
The evolution of PayFast into ‘PayFast by Network marks a pivotal moment in South Africa’s digital payment journey. With continued dedication to innovation and local engagement, Network International is poised to drive exponential growth in digital payments, empowering businesses and consumers alike in the transition towards a cashless future.