Samsung might be working with OpenAI to add ChatGPT to its smart TVs. This alliance might provide AI-driven capabilities like personalised content suggestions, real-time translations, and healthcare advice, strengthening Samsung’s TV market domination.
Read also: Samsung Unpacked 2025: What to expect from Galaxy S25 Series
Enhancing Smart TV experience
Samsung, the world’s largest TV manufacturer for 19 years, is considering a strategic relationship with OpenAI to bring ChatGPT to its TizenOS-based smart TVs, according to a Korean publication announced on Saturday.
This partnership expands Samsung’s AI upscaling, AI Sound, and AI Vision technologies, which deliver live translations and recipe suggestions on the Samsung Food app.
ChatGPT’s real-time audio and subtitle translation, personalised healthcare suggestions, and intelligent content discovery could improve user experiences. Users could also use the AI to record shows, change TV settings, and search streaming services.
Imagine asking your TV about a show as you’re watching it. ChatGPT might be able to tell you about the actors right away or recommend related shows based on your viewing preferences.
This agreement may help Samsung stay ahead in the smart TV industry. Samsung’s relationship with OpenAI significantly keeps TizenOS competitive as Google prepares to integrate Gemini, their AI chatbot, into Google TV OS by 2025.
Read also: Samsung Food: AI sous chef that drafts recipes, meals plans on your TV screen
Neither Samsung nor OpenAI has announced this agreement, and details are still being discussed, but the article offers significant potential.
Samsung has kept up with the competition by constantly improving its TizenOS smart TV ecosystem. Features like AI Vision and AI Sound have already set high expectations for the user experience.
If ChatGPT integration is successful, smart TVs may be redefined by providing users with a more sophisticated and customised experience.