Tecno, a prominent Chinese technology brand, announced the launch of its innovative AI Assistant on December 31, 2024.

This new application enhances user experience by simplifying everyday tasks through advanced features like language translation, automated photo editing, and voice-to-text conversion.

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Enhancing daily life

The Tecno AI Assistant aims to make technology more accessible and integrated into users’ lives. 

At the launch event held at the Skylight Hotel in Addis Ababa, Tecno Ethiopia’s Brand Manager, Mr Alick, emphasised the company’s commitment to digital transformation and inclusivity.

He stated, “Tecno is committed to fostering accessibility and ensuring the community earns the benefits of modern technology”.

Renowned technology expert Solomon Kassa presented the AI Assistant’s capabilities, showcasing how it aligns with current technological advancements. 

The assistant offers features such as real-time translation and innovative recommendations, making it a valuable tool for daily tasks. Users can expect to benefit from its ability to streamline communication across languages and enhance productivity.

The vision behind Tecno

Founded with a vision to empower users through technology, Tecno continues to innovate in the smartphone market. The introduction of the AI Assistant reflects its dedication to improving user interaction with devices. 

The assistant supports over 70 languages and integrates seamlessly with Tecno’s latest smartphones, including the Phantom V2 Flip and Camon 30 series.

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As part of its broader AI ecosystem, Tecno’s AI Assistant also includes features for content generation and creative tasks. Users can generate text or art from prompts, which enhances their creative expression.

The AI’s photo editing capabilities allow users to effortlessly remove unwanted elements from images, reminiscent of popular features found in other high-end smartphones.

With this launch, Tecno aims to compete with established players in the tech industry and provide practical solutions that resonate with users’ needs. 

As Peter Shi, Tecno’s brand manager, stated, “At TECNO, our mission is to create exceptional products that enhance people’s lives.” 

This commitment is evident in the thoughtful design and functionality of the AI Assistant.

The launch event was attended by various stakeholders, including government officials and influencers who explored the new products firsthand. This engagement highlights Tecno’s strategy of fostering community involvement in technological advancements.