Meta’s social platform Threads has introduced a media tab and photo tagging feature, expanding its content-sharing capabilities.
Announced by Instagram head Adam Mosseri via a Threads post on Thursday, the update, rolling out globally, responds to long-standing user requests and aims to keep Threads competitive against X and Bluesky.
Read also: Meta entices TikTok creators with cash bonuses, content deals
Media tab for easy content discovery
The new media tab allows users to view all photos and videos shared by a profile in one place, making content discovery more seamless.
This update aligns Threads with rivals like X and Bluesky, which recently introduced similar features.
As Meta continues pushing for user engagement, the media tab could also position Threads as a stronger competitor to video-heavy platforms like TikTok.
Read also: Bluesky tailors feed to show more vertical content like TikTok
Photo tagging and markup tool for engagement
Threads now supports photo tagging, enabling users to tag others in images, just like on Instagram. This feature encourages more interaction and visibility within posts. Additionally, the markup tool, now available globally, allows users to highlight text and add their own commentary on posts, fostering better engagement.
These updates come as Threads surpasses 320 million monthly active users, showing steady growth despite rising competition. Meta continues to refine the platform with features like post scheduling, AI-powered trending summaries, and fediverse support, reinforcing its position in the social media space.