As TikTok faces mounting scrutiny and potential bans in the U.S., the platform is shifting its focus to thriving markets like Kenya. TikTok is doubling down on its presence in Kenya with two big partnerships—one with Aleph Holdings and another with Wowzi.
This move is all about making it easier for businesses to advertise on the platform while giving local content creators more ways to monetise their talents.
Announced on Wednesday at the TikTok for Business launch event in Nairobi, the partnerships signal TikTok’s growing commitment to Kenya’s booming digital economy.
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Making advertising on TikTok easier with Aleph
Aleph Holdings is stepping in to manage TikTok’s ad operations in Kenya, streamlining the process for local businesses. Instead of relying on international payment systems, companies can now buy ads in local currency and get direct support from TikTok experts. This partnership makes digital marketing more accessible and effective, helping Kenyan businesses tap into TikTok’s massive audience.
Helping Kenyan creators thrive with Wowzi
On the creator side, TikTok has teamed up with Wowzi, a marketplace that connects influencers with brands. This partnership is set to open up more opportunities for local creators, helping them land brand deals and grow their digital presence. With Wowzi guiding creators toward commercial success, Kenyan influencers will have more ways to turn their passion into profit.
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TikTok’s long-term investment in Kenya’s digital future
This isn’t TikTok’s first push into Kenya’s creative scene. The platform has been running initiatives like #LevelUpAfrica, which provides mentorship and skill-building opportunities for emerging creators.
With Aleph handling ad sales and Wowzi empowering influencers, TikTok is reinforcing its role in shaping Kenya’s digital economy.
Whether you’re a business looking to advertise or a creator trying to grow your brand, these partnerships are set to bring more opportunities for everyone.