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Global messaging App, WhatsApp announces fresh update

Modupeoluwa Olalere by Modupeoluwa Olalere
February 25, 2023
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Global messaging App WhatsApp has announced the arrival of a fresh update, raising the version to 2.23.5.3 via the Google Play Beta Program. The private newsletter feature for WhatsApp will now be available in a later software release.

The code indications were discovered by WaBetaInfo, who then stated that the tool is being worked on and might be made available in a later application update.

WeBetaInfo responded to the unauthorized announcement from the Meta-owned site by saying, “We cannot tell for sure that it is really called “Newsletter,” as it seems to be a codename at the time, but we can temporarily designate it that way.

The one-to-many feature will broadcast information from local officials, sports teams, and other groups. With the newsletter function, users will now be able to select whom they wish to hear from and follow broadcasters of their choosing directly within WhatsApp.

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The messaging platform already enables users to “broadcast” their messages to a large audience. The new functionality enables users to conduct open talks with multiple others simultaneously and has totally transformed the way people communicate. The current plan for the newsletter function appears to involve expanding this use case.

The new feature may be a functioning test that will become a reality. We know it would streamline your inbox. Throughout time, Whatsapp has incorporated additional features to make the platform better for all users.

Read also: WhatsApp adds many more features for 2023

The Newsletter effects

WhatsApp launched Communities to organize linked groups. Sub-groups and more user interaction improve group communication with this feature.

The excellent response to the Communities feature may have influenced WhatsApp’s decision to develop the Newsletter feature.

Also, the platform recently announced the launch of additional enhancements to its status function in an effort to enhance the user experience. Included are Vocal Status, Private Audience Selection, Status Responses, Status Profile Rings, and Status Link Previews.

If applied, the new newsletter technology would change mass messaging and information selection. End-to-end encryption won’t provide genuine privacy improvements, but it can reach a lot of people.

WeBetaInfo found multiple signs in the code that indicate newsletters will be a separate and optional area within the Status page, separate from private chats, and unrelated to end-to-end encryption.

Your texts and calls are always end-to-end encrypted. No one, not even WhatsApp, Meta, or a proxy provider, can read or listen to your private messages or calls.

Newsletters are private venues where you choose what to see and when.

Like regular WhatsApp talks, the content will always be presented chronologically, according to the site. Ads are also absent from the new feature. It doesn’t employ algorithmic recommendations or social graphs to push information to people.

Users can search for and join newsletters using handles with this feature.

Users who produce and subscribe to newsletters have their phone numbers obscured to protect their privacy.

How to prevent people from adding you to WhatsApp groups

WhatsApp newsletter modification

As far as we know, WhatsApp is used daily by 2 billion individuals. Even if only a small fraction of the user community, the vast majority of whom are ignorant that the category even exists, displays interest in it, the platform has the ability to surpass other newsletter providers in a month.

More people reading newsletters will grow the market. WhatsApp may improve newsletters by letting users read them in the app. WhatsApp will need to provide newsletter publishers with better metrics as open rates rise.

Tags: fresh updateGlobal messaging AppWhatsApp
Modupeoluwa Olalere

Modupeoluwa Olalere

Modupe is a tech content writer with 3+ years of experience turning complex ideas into clear, engaging stories. She covers innovation, digital trends, and emerging technologies. When she’s not writing, she’s exploring new tools or tracking trends shaping Africa’s tech ecosystem.

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