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Social Media Marketing

Highlights

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Meta faces litigation in Kenya over content moderation

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YouTube seeks to prevent medical misinformation

For the purpose of assisting people in the United Kingdom to avoid harmful medical misinformation on the internet, YouTube has introduced a verification mechanism for medical experts living in the UK. In the year 2021, users located in the United Kingdom accounted for more than two billion video views of clips on health issues. In […]

Felicia Akindurodoye
14

WhatsApp introduces screen-sharing feature, competes with Microsoft, Zoom, Google

Screen sharing is WhatsApp‘s newest addition, which was released in August, 2023 as part of the company’s ongoing efforts to improve the quality of the video-calling experience on its platform.  With this update, WhatsApp is taking on established video conferencing applications such as FaceTime from Apple, Google Meet, and Microsoft Meet. The new function, which […]

Felicia Akindurodoye
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Meta to apply VAT tax, levies on advertising in Ghana

Meta, owners of Instagram, Facebook, and Whatsapp, will implement Ghana’s VAT rates across all of its advertising platforms, starting on August 1, 2023, The engine behind the News on Meta According to the help page of Meta’s website, all Meta advertisements that are placed in Ghana are subject to a value-added tax (VAT) as well […]

Felicia Akindurodoye
14

Twitter returns Blue ticks to media outlets, celebrities

Despite strong criticism from verified users, Twitter has decided to reintroduce the blue verification ticks for certain high-profile accounts, including those belonging to members of the media, celebrities, and other public figures. According to Twitter, blue ticks, which used to be a free symbol of authenticity and celebrity, must now be acquired by subscribers at […]

Felicia Akindurodoye
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Meta to lay off 10,000 workers after laying off 11,000 in 2022

As part of what CEO Mark Zuckerberg referred to as the company’s “year of efficiency,” Facebook owner Meta announced a new round of layoffs on Tuesday, March 14, 2023. This occurs while layoffs in the American IT sector continue. Zuckerberg informed the workforce via email that Meta would be cutting 10,000 jobs over the next […]

Felicia Akindurodoye
14

Google Topic Filters Make Searching Easier

Google search’s new topic filters make it easier to refine results or expand searches, as Google revealed today that it is making it simpler for users to explore related topics and drill down on a search.  There are already a number of filters in search that can help you separate your results into videos, news, […]

Felicia Akindurodoye
14

Twitter Lays off African Employees

In an effort to cut costs, Elon Musk, Twitter‘s new CEO, announced plans to eliminate positions at the microblogging platform. In the wee hours of November 4, 2022, Twitter employees found that their work laptops wouldn’t turn on, they couldn’t access their work tools, and their emails had been blocked. According to a source, several […]

Felicia Akindurodoye
14

Kenyans Now Pay VAT For Facebook Ads

Facebook advertisements in Kenya will be subject to the nation’s 16% value-added tax (VAT). The announcement was made by Meta. This impacts anyone who runs advertisements on Facebook or Instagram. Therefore, each time you run an advertisement on the platforms, you will pay a higher tax rate. Meta made the following statements: “Beginning November 2022, […]

Felicia Akindurodoye
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Twitter Launches New Edit Button 

The proposed “Edit” button has been made available to Twitter’s U.S. audience through its Twitter Blue membership, just days after it announced it would be available for its paying users in the selected locations. Twitter users have long requested the feature to enable them to make changes to their tweets for up to 30 minutes […]

Felicia Akindurodoye
16

WhatsApp Adds New Privacy Options, Enhancements

WhatsApp now allows users to delete a message that is up to two days and 12 hours, which adds up to 60 hours. Users can now remove an accidentally sent chat even hours after the message has been sent. In the past, the limit was 1 hour, 8 minutes, 16 seconds, and yet another odd […]

Ibukunoluwa Josephine Bankole
10

Tik Tok Sets To Launch Music Streaming Service

The social networking platform Tik Tok, owned by the Chinese technology company ByteDance, is planning to launch a music streaming service. The Tik Tok parent company ByteDance has recently submitted a trademark application with the US Patent and Trademark Office. According to Insider, the service name is “Tik Tok Music,” and it would allow users […]

Okunloye Abiodun Segun
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